Many smaller companies do not attend exhibitions because they believe they cannot afford it. Attending a small business exposition is a good way to advertise and can also cost less than they realize. Large companies can afford huge booths and use all the latest marketing tools. Small companies, especially at a conference or exhibition being held for small businesses, do not have to compete with industry giants at these shows. A small booth, tastefully decorated and competently staffed will serve them well.
The idea of attending exhibitions while a company is still small is to get the word out that they are in business. Many small companies suffer from lack of exposure. Business exposition companies take care of gathering potential customers to attend the show. Their business is to provide a large audience for people that rent space in the hall. It is then up to the small business to make sure they have a credible showing.